CEO & Co-Founder
Isabel holds a bachelor's degree in Design and a minor in Business Entrepreneurship from Universidad de los Andes. Her work experience spans from Bogotá to Valence, Spain. As PseudoFreeze Co-Founder and CEO, she has led the teams bio-nanocompund experimentation and data collection for the upcoming patent. Isabel has been working tirelessly building business strategies and laying the footwork for PseudoFreeze’s success. Her biodesign passion stems in learning about engineering proteins and microorganisms in order to find sustainable alternatives. She also was behind the overall design of the portable fridge structure. Isabel’s media and communication expertise has contributed in its brand identity, website, videos and animations. Isabel has a passion for electronic music which in her past life would play often at clubs and radio stations, now she tries to squeeze it in whenever she has some free time.
CMO & Co-Founder
Paola holds a bachelor's degree in Design and a minor in Architecture from Universidad de los Andes. Paola is currently studying Digital Marketing at the Tecnológico de Monterrey, Mexico. As PseudoFreeze’s co-founder, she focused on field research, identifying current cold chain industries systemic issues. Paola worked for months on how to bring refrigeration to remote areas in Colombia which she sees as an opportunity to bring to all remote areas in the world. She has helped build the team's business model, strategizing on understanding and entering the refrigeration market. Her design expertise can be seen in the portable fridge structure, prototypes, website building and brand identity. Paola loves all animals, but she’s fascinated by bears, dolphins and dogs and always has time for a squash or tennis match.
CDO & Co-Founder
Juan holds a bachelor's degree in Product Design with a focus on biomimicry and systems thinking from Universidad Nacional de Colombia. As an industrial designer he gave PseudoFreeze futuristic esthetic and designed, rendered, prototyped and conducted thermodynamic testing of a diversity of products. He was a key player in validating PseudoFreeze’s portable fridge for use in rural areas in Colombia. Also, he contributed in its business model identifying potential customers and clients. Juan has traveled as a backpacker in the Andes Mountains through Colombia, Ecuador and Peru and he uses photography as a tool for storytelling.
CTO & Co-Founder
Laura is currently finishing her bachelors studies in microbiology at Universidad de los Andes. Her research is focused on phytopathology and biodesign. As a biologist she believes in bringing science to all contexts, available to everyone. At PseudoFreeze she worked in immobilizing proteins and freezing experiments in order to find an efficient bio-nanocompound. She has helped identify strategic allies and focused on risk analysis. She created the mycelium 100% biodegradable styrofoam for the portable fridge prototype, obtaining insulating materials, and providing longer cooling cycles. Laura loves to dance salsa and merengue and explore nature's wonders in the outskirts of Bogotá.
Electrical Engineer & PseudoFreeze Mentor
Johann F. Osma is a Doctor in Chemical, Environmental and Process Engineering, has a Master in Chemical and Environmental Engineering and a Master in Electronic and Computer Engineering at Universitat Rovira i Virgili in Tarragona. He is currently the Secretary General of the Nanoscience and Nanotechnology Network of Colombia (NanoColombia Network). He has participated or helped create more than 15 companies in his life, belonging to 2 at this time, one dedicated to the generation of biotechnological products for agriculture and another dedicated to the generation of thermal solar energy. Johann, when he's not in the lab, he's cosplaying and his colleagues sometimes confuse him with Spider-Man.
Biologist, Microbiologist & PseudoFreeze Mentor
Giovanna is a Biologist and Microbiologist with a PhD in Plant pathology from Cornell University. She currently works as an Assistant Professor in the School of Architecture and Design at Universidad de los Andes in Bogotá, Colombia and her research focuses on Biodesign. In 2014 Giovanna received the Barbara McClintock Award at Cornell University which honors outstanding senior graduate students studying in the Plant Sciences and in 2019 received The L'Oréal-UNESCO For Women in Science Award. Giovanna loves to play the guitar and play basketball as point guard.
Sustainable Designer & PseudoFreeze Mentor
Carolina Obregón is a designer from Parsons School of Design in New York. She holds a Master’s degree in Fashion and Sustainability from Aalto University, in Helsinki, Finland. She worked for more than 15 years in the fashion industry in New York, Los Angeles, Guadalajara, and Bogotá. She is currently Design Assistant Professor at Universidad de los Andes focusing on biodesign, sustainable fashion and textiles, with a circular economy and disruptive systems thinking approach. Her current research is focused on developing sustainable textile dyes with Spirulina by using synthetic biology. Carolina loves running and hopes to run the New York City marathon one day.
Mechanical Engineer & PseudoFreeze Mentor
David is a Mechanical Engineer from Universidad de Los Andes, graduated in 1985, after 25 years in the industry, from field engineer in oil services (Schlumberger) in various parts of the world, the development of advanced technologies and ventures on the Internet (HP) in Silicon Valley and leading a division of products dedicated to defense (GE) he focused in the field of biomedical engineering to develop and commercialize medical devices and to educate and motivate students of biomedical engineering at the University of Los Andes and other institutions in innovation and entrepreneurship in the biomedical field. David is an avid runner and cyclist having completed 21 marathons!